ADTRACKOS is an extension to the TRACKOS system that adds advertisement management and distribution features. This software gives advertisers the ability to monitor the effectiveness and reach of online advertising.

Ad targeting allows customers to assign ads to a specific system or groups of systems. These groups can be based on market type, geographic location and other information that allows the advertiser to better reach their target market. The groups are dynamic, and ads will automatically be assigned to new systems when they are brought online.

Ad tracking maintains metrics on exposures and click-throughs. When an ad is created, target metrics can be specified, and the system will dynamically adjust the ad display rate so that the target metrics will be met in the selected time frame. Metrics reporting allows system owners to offer a variety of advertising agreements to interested parties.

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